How to create reels that
solve people's problems
Deciding What To Post (ie what problems you're gonna solve)
- List down 10 problems your ideal client goes through.
- and/or think about 3 things you constantly repeat to your clients — those are the problems you're best at solving.
- If you can't think of it — save all your WhatsApp chats with clients, upload the files into Claude and use this prompt:
Before you start filming...
What are you like as a person? Deadpan? Empathetic? Cockster?
That's exactly how you're gonna be when you script your content and talk on camera.
- Who is your FAVOURITE clients - have them in mind when you're filming
- Don't try to impress your peers or worry about offending them (they don't pay you)
- Use primary 5 language explain your points - the easier the lament can understand the better.
- Let your personality come across - no one can compete with you at being you.
- imagine you're talking to your best friend, the one you feel most comfortable with
- put a picture of them behind the camera
- listen you music that puts you at ease / loosens you up before hitting record
Step 1 of 5
Hook (1–3s)
Stop the scroll — open with the problem about the topic you've found, highlight the pain and make it about THEM.
Use/include different hook types:
Caption hook
Either highlight how it helps them OR how they might lose out
Visual hook
Use physical props — shows effort, stands out from lazy content that only uses images
Verbal hook
Spoken in the first 1–3 seconds — combines with caption and visual
Pro tips
- Include some movement in the first few seconds to keep the eyes busy — e.g. standing still vs walk into frame
- Hooks that reference money tend to draw more attention
Step 2 of 5
Setup (4–6s)
Give them a reason to keep watching — "tease" the solution that solves the problem.
Pro tip — negativity bias
Negative hooks have a bigger emotional impact because we all have a negativity bias.
Step 3 of 5
Context (6–20s)
Give context on the problem — empathise, don't judge. That's how you build trust.
"Because while Greek style yoghurt is half the price of Chobani — it also has double the calories per serving. And not just that — it also has half the amount of protein."
Pro tip
Be detailed but don't overexplain — remove redundant words.
Step 4 of 5
Solution (20–30s)
Give a specific and actionable takeaway — good litmus test: can they do it that same day? This is where you build authority.
"While Chobani is almost double the price, you're also getting double the protein for half the calories (compared to Greek Style Yoghurt)"
Pro tip — be specific
Step 5 of 5
Payoff (30–40s)
Close the loop — link the solution back to the problem so they can leave with a win. This is where people decide to follow you.
"For an additional $6 — which is the price of an overpriced cup of Chagee — you're still getting a better deal with Chobani in terms of protein to calorie ratio."
Pro tip
- End with a joke or catchphrase (don't force it tho lol) — something that speaks to your personality
- People remember a video usually for something completely unrelated to the topic, because we remember the way someone made us feel
